Inspiring young graphic designer.
One of the most inspiring designs I've come across was from a young Graphic design graduate called Michael crook who produced a booklet promoting a new Topman collection in collaboration with The Wellcome collection - a museum in London displaying an unusual mixture of medical artifacts and original artworks exploring ideas about the connections between medicine, life and art.
As an entrepreneur, the first product Sir Henry Wellcome advertised was 'invisible ink' therefore crook's idea was to incorporate that into the Topshop booklet by exploring the concept of 'Invisible Ink' and how it could be used in advertising the collection which he appropriately named ‘The Science of Fashion’.
His research led him to thermochromic ink, which almost entirely disappears when it reaches a certain temperature. He used this ink to screen-print the promotional material in several different formats, each giving equally effective results.
I love everything about this design. From the monochrome colour palette to the simple typefaces and also how it can interact with the user making it a fun and exciting product.
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